Client:
Daily Drop is a travel rewards and advice platform that helps subscribers access luxury travel experiences through smart use of credit card points, miles, and travel hacks. Their daily newsletter provides valuable tips, deals, and strategies, all presented in an accessible and entertaining format.

Challenge:
In a competitive travel rewards space, Daily Drop needed a Facebook ad that would effectively:

1. Communicate the value of their daily newsletter to potential subscribers

2. Showcase their unique blend of expert advice and approachable content

3. Address common barriers to luxury travel (such as perceived high costs)

4. Motivate action and newsletter sign-ups

5. Stand out among other travel-related advertisements

The ad needed to capture Daily Drop's informative yet engaging brand voice while appealing to a broad audience of travel enthusiasts, from beginners to more experienced point-collectors.

Solution:
I developed a comprehensive Facebook ad campaign featuring:

1. Engaging Copy: The primary text directly addresses the reader, highlighting the benefits of being a Daily Drop subscriber. It uses a friendly, conversational tone to make complex travel rewards concepts feel accessible.

2. Visual Storytelling: A 4-image carousel was created to illustrate the Daily Drop journey:

• An excited traveler at the airport

• A passenger enjoying first-class travel

• A luxurious hotel pool scene

• A before/after comparison of office life vs. vacation

3. Clear Value Proposition: The headline "Travel More, Spend Less with Daily Drop" succinctly communicates the core benefit to potential subscribers.

4. Appealing Description: "Free daily travel hacks & LOLs" emphasizes both the practical and entertaining aspects of the newsletter.

5. Strong Call-to-Action: A simple "Sign Up" button encourages immediate action.

The ad effectively combines relatable imagery, informative copy, and clear benefits to position Daily Drop as an valuable resource for aspiring travelers. It addresses common travel aspirations and concerns while showcasing Daily Drop's expertise and unique approach to travel rewards education.

By balancing professional insights with an approachable presentation, the ad aims to attract a wide range of potential subscribers, from travel newcomers to experienced enthusiasts looking to optimize their rewards strategies.