Sojos Coffee Co.
Website Copy Refresh and Brand Voice Alignment
Client:
Sojos Coffee Co. - A Cleveland, Tennessee based coffee roaster that's all about fueling life's adventures with exceptional coffee. Since 2017, they've been roasting small-batch, high-quality coffee for those who savor both the journey and the brew. With a mobile coffee trailer and a commitment to social impact, Sojos is more than just a coffee company - it's a companion for life's daily expeditions.
Challenge:
Sojos' existing website copy wasn't capturing the spirited essence of their brand or effectively communicating their unique position in the market. They needed vibrant, engaging content that would resonate with adventure-loving coffee enthusiasts and highlight their commitment to quality, convenience, and social responsibility. The challenge was to create copy that would transform casual browsers into loyal customers and subscribers, while also promoting their new mobile coffee trailer.
Solution:
I immersed myself in the world of Sojos, brewing up copy as rich and invigorating as their coffee. For the homepage, I crafted a narrative that positions Sojos as the perfect companion for life's daily adventures. The new tagline, "Your adventures deserve a memorable taste," immediately sets the tone for the brand's adventurous spirit.
I revamped the body copy to emphasize Sojos' dedication to quality and freshness, while also highlighting their mission to change the world one cup at a time. The updated CTAs are more engaging and action-oriented, inviting customers to "Find my perfect brew" rather than simply "Shop Coffees."
For the mobile trailer page, I poured energy and excitement into every word, creating a narrative that transforms a simple coffee stop into an adventure. The new copy positions the Sojos Coffee Trailer as a mobile oasis, ready to serve familiar flavors wherever the customer's journey leads. I also added a section about elevating events with Sojos' coffee service, expanding their potential market.
Throughout both pages, I infused the copy with a sense of adventure and quality, emphasizing the freshness of their small-batch roasting and the convenience of their offerings. The revamped content not only perks up Sojos' online presence but also provides a rich, full-bodied experience that keeps customers coming back for refills. It's copy that's as fresh and invigorating as their coffee – designed to awaken the senses and inspire action.
Sample from website:
Complete Copy Breakdown:
Homepage:
Headline:
Original:
Savor the journey
With quality coffee
Update:
Your adventures deserve a memorable taste.
Savor the journey with quality coffee
Body 1:
Original:
We are so glad you are here! At Sojos we want to give you a fresh and tasteful experience with your coffee. Every single order is roasted fresh and in small batches to ensure quality in every cup. We have been roasting coffee since 2017 and think that the taste of freshly-roasted coffee is pretty hard to beat.
Update:
For those who embrace life's daily adventures with a coffee in hand, welcome to your coffee oasis on the trail of life
We are a small batch coffee roaster dedicated to changing the world one cup of coffee at a time! Every order is freshly roasted using only the highest quality beans, so that you experience a delicious brew every time, in any destination.
CTA:
Original:
Shop Coffees
Update:
Find my perfect brew
Body 2:
Original:
At Sojos, we are dedicated to producing quality coffee. Our mission is to give you the experience of a quality cup of coffee within your own home.
Update:
Headline:
Exciting Update!
Now get your favorite blends on the go, The Sojos Coffee Trailer is hitting the road! Watch for us at local events and expedition hot spots near you!
CTA:
Tell me more (link to trailer page)
SHOP
Original:
We offer high-quality coffee beans shipped to you whole or ground.
Updated:
Our quality coffee delivered to your door, ready to savor for your next adventure! Available in whole bean or ground.
SUBSCRIBE
Original:
Did you know we have a monthly coffee subscription? You can choose the blend you want, then choose a subscription length at checkout. We'll ship fresh coffee to your door every month!
Updated:
Never run out of your favorite coffee again! Have your go-to blend delivered to you each month. Check out all the perks our subscription plan offers.
[button] Join Today
OUR MISSION
Original:
With every order we donate to a non-profit organization that helps refugees.
Update:
We recognize the importance of contributing to the greater good - take comfort knowing that with every purchase, you’ve contributed to helping a refugee family in need.
Mobile Trailer Page:
Original:
Introducing Sojos' new coffee trailer! Now you can enjoy our delicious coffee on the go. Whether you're in a rush or just want to enjoy your coffee outside, our mobile coffee trailer has got you covered. Come visit us and get your fix today!
Update:
Headline 1:
Sojos Coffee Trailer
Wherever your journey leads you, we’ll be there!
Body 1:
Exciting Update! The Sojos Coffee Trailer is hitting the road, ready to serve the familiar flavors you love, wherever your daily adventures take you. Whether you're grabbing a bold dark roast on your extended lunch break, sipping a vanilla latte while tackling your to-do list, or refreshing with an iced mocha after navigating a challenging wilderness trail, the Sojos Coffee Trailer has got you covered.
CTA button:
Visit us today (link to trailer location)
Flash this page and receive 15% off your first beverage
Body 2:
Elevate Your Event with a Coffee Connoisseur
Your guests deserve more than a dull, stale cup of coffee. Picture this: a skilled barista whipping up top-notch coffee at your event, infusing every cup with excitement. We serve a variety of our small batch roasted coffees that will impress even the most sophisticated coffee drinkers.
Let’s explore how to elevate your guests' experience at your next event:
Weddings
Birthday and Anniversary Parties
Local Festivals
Location Promotions (ie. Grand Openings)
Staff Recognition Events
Plus More!
CTA:
Let’s Connect
(contact form)
